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Brands That Provoke
Last night I purchased an iBook. Otherwise known to diehards as a turbocharged 800MHz PowerPC G4 with 256MB of RAM and a 30GB hardrive with an Airport Extreme card. I pointed out to a friend that it...
View ArticleConference Care
Note to conference promoters: growing a conference is a lot like growing a brand. As an example, Chris Anderson is doing a good job of growing TED, a conference that could have peaked in the 90’s. He’s...
View ArticleI Love Starbucks and TMobile
This weekend I had one of those technology experiences that I want to tell everybody about. Right now I feel the same way about Starbucks as I felt about my teddy bear when I was 6. How could I live...
View ArticleReal stuff
I spent most of last week in work sessions, thinking thru the best ways to get feedback from consumers on product positioning. To some, this may sound like a new, improved version of Hell, but I...
View ArticleMaybe communication doesn’t pay
I had the privilege to be the keynote speaker at the ASTECH Conference in Vail, CO last week. ASTECH is a yearly get-together of no-nonsense newspaper executives concerned about the nuts and bolts of...
View ArticlePattern Recognition
I finished William Gibson’s latest novel, Pattern Recognition, this week. I enjoyed it, but it probably won’t satisfy a pure SciFi enthusiast because much of the context is current. Nearly everything...
View ArticleWars’R’Us
I’ve been home sick all week, so I’ve gotten a full dose of war coverage. I don’t usually watch violent movies, so I’m less prepared than most to view scenes of widespread destruction while sitting on...
View ArticleThe key to a successful Corporate Identity program
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an...
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CASE STUDY: M&S Putting Passion back into Promotion
It’s difficult to think of something more British than M&S. The major retailer is a staple of the high street from Shetland to South End. But when something is so regular, so much a part of...
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Generations
1. Experiential Marketing Makes Brands Unforgettable In a world of digital abundance and non-stop chatter, brands like Casper, M&Ms, and Skittles know that unique branded experiences provide...
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